Marketing advisors to iconic brands & pioneering agencies
Marketing advisors to iconic brands & pioneering agencies
Our Twitter stunt for JCPenney became one of the most talked about social media moments of the Super Bowl, including being named Buzzfeed's "Only Super Bowl Commercials Worth Watching," even though we didn't even make a commercial.
Our tweets, and those of Coors Light, Doritos, KIA and Snickers speak for themselves…
‘JCPenney seems to be developing a knack “conversation-led marketing.” The goal is to become part of the unfolding conversation.’
- Bloomberg BusinessWeek
link: VIMEO
link: WASHINGTON POST
link: THE ATLANTIC
link: CNBC
This stunt was part of a larger social/digital campaign that led to CY2014 metrics up across the board vs YA including total, comp and online sales. Same store sales rose 6 of the 7 quarters during our tenure.