Marketing advisors to iconic brands & pioneering agencies
Marketing advisors to iconic brands & pioneering agencies
It was never a good looking car. But it was a beautiful idea.
Years before Silicon Valley CEOs preached the concept of disrupting yourself, there was GM’s quixotic experiment: Saturn.
Years before reality TV sparked the trend of featuring “real people” in ads, we were visiting employees and customers searching for their stories.
What I found on those trips was that the best brands amplify what’s already true about their companies. Waving at smiling workers on the factory floor, speaking with accountants in Spring Hill and owners at their events, Saturn was clearly more than our ads.
Saturn was an idea that we were lucky enough to share with the world.